October 13th, 2010

Muse by Matthew Williamson Diffusion Line In The Works

LONDON, ENGLAND - FEBRUARY 21: Models walk down the catwalk during the Matthew Williamson fashion show during London Fashion Week on February 21, 2010 in London, England. (Photo by Gareth Cattermole/Getty Images)
Matthew Williamson Fall 2010 Runway

This is quickly becoming a Matthew Williamson day. Not only did the Matthew Williamson book launch yesterday, today we also get the news of a new Matthew Williamson diffusion line, Muse by Matthew Williamson, going into production.

The first Muse by Matthew Williamson collection will ready just in time for Fall 2011 and will retail for a much lower (depends how look at it?) price range of $474 to $790.

Muse by Matthew Williamson is planned to appeal to a younger crowd à la See by Chloé and Marc by Marc Jacobs.

The collection will probably retail in a myriad of department stores around the world as MBFG, the diffusion line’s licensee, plans to simply to set up showrooms in all the major fashion cities and wholesale the line.

[Grazia UK and WWD]

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